About Me
You won’t find the typical “SEO guru” story here. I jumped headfirst into SEO during the chaos of COVID-19, determined to help local businesses stay afloat.
Since then, I’ve become obsessed with using SEO to help local Businesses improve revenue and organic traffic(10% YoY average) working with everyone from Finance companies to Home services Business.
Turns out, my Master’s in Political Science makes me surprisingly good at uncovering hidden online trends.
Based in vibrant Johannesburg, I’ve spent the last four years climbing the SEO ranks, even becoming Lead SEO Specialist at a US based agency (Let’s just say international time zones make for interesting days!).
I’m always learning – catching up on SEO news and podcasts, carefully integrating AI tools into my work without sacrificing quality, and of course, always testing stuff SEO-related.
My passion for learning even means I’m heading back to university for my PhD at some point in the future.
When I am not working, I am spending time with family and engaging in community service
