Welcome! This article is part of my ongoing series where I help local businesses get more customers with pro bono (free )SEO services.
Today, I’ll be sharing about my amazing experience helping a local nail salon. I noticed this little place next to my barber, and it never seemed super busy. The SEO part of my brain started ringing bells, it made me think, you know, maybe I could help them out somehow.
The thing is, I knew the owner wouldn’t be able to afford to pay for SEO Services. But that wasn’t going to stop me! So, I walked in and offered to help her get more customers, for free. She was totally surprised. Zero strings attached.
Anyway, I got her started with a well-set-up Google Business Profile. We loaded it up with high-quality pictures of her salon and all the incredible nail designs she does. I even helped her pick the perfect business name, using a format that would make it super easy for people to find her online.
She also had these awesome Facebook and Instagram pages with a couple of hundred followers, which was a great head start. Since she was keeping things pretty small, a website wasn’t a huge priority.
Here’s the thing, online reviews are like gold for small businesses. People look at those reviews before they decide where to go. So, I convinced her to ask all her happy customers to leave her a review. Guess what? In just five months, she had over 250 five-star reviews!
Now, without a website, I had to get creative as this would be the first time handling local SEO without a website. I used a couple of tools to make up for it. There was a WhatsApp Business link, which kind of acted like a website, and even a catalogue to show off all her services.
Plus, she could chat with clients directly through WhatsApp, which made things super convenient. I even hooked her up with Google Calendar to keep track of appointments and send out reminders.
The results? In the last five months, her phone has been ringing off the hook with an average of 60 calls a month! These days, she’s practically booked solid and even has extra staff to help her out. Pretty amazing what a little local SEO magic can do, right?
